For this project, we had to develop a brand logo based on either food, animal, mineral, plant, fruit, or vegetable. I began by brainstorming ideas for each category. After evaluating my options, I chose the ghost crab.

With the ghost crab, I could think of several different possibilities for the brand name and logo. My main idea was to combine a moon and a crab to capture a ghostly or nocturnal feeling. Once the logo was created, we had the freedom to choose the direction of our brand, so I chose to focus on a coffee brand.

After choosing the coffee brand idea, I drew the background in Procreate. I kept the dark or nighttime feeling by making the ocean background look like it was under the cover of night. I carried this theme over while designing the cards and envelopes, experimenting with different layouts. I found a mockup in Photoshop and played around with the formatting of each piece.